The Product is the Marketing Plan

You want to make something and sell it to people.

You could be “making” photos, blog posts like this one, a short film, an app, a bagel even.

Let’s figure out how to market your bagel.

Well what’s different about the bagel?

Actually, you just want to sell normal bagels to make money.

Why should I buy your bagel, instead of the one from Starbucks which is way more convenient for me?

If it’s significantly tastier than a Starbucks bagel, and not 5x the price… I just might come buy a bagel from you.

Why not focus on making the best bagel first?

Then selling it easy.

It’s the best option for your potential customers.

It’s worth buying over the mediocre competition.