Most kinds of work are repeatable tasks. If you’re making a shoe, based on the model there maybe 37 steps to making the shoe. Each of those 37 steps are very specific, require a certain type of machinery or skill, and can be checked off for one shoe, then the next, and the next.
Creative work has no checklist. Creative work involves a problem (I need a shoe), and an intended solution. Creative work tries 370 different possible routes to a solution, then learns the best 37 steps to go from problem, to problem solved. They give the workforce a precise, repeatable checklist to reproduce their new and unique work.
This is the value of the creative, to fill the gap between what is, and what could be.